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Localis

Our Localis

Travel as if you were a local.

Vietnam's leading platform for authentic local experiences.

What is Localis?

Localis.vn is a platform that connects travellers with cultural, culinary and everyday experiences designed and led by Vietnamese people themselves. We believe the soul of Vietnam is best discovered through its people: their crafts, their stories and their ways of life.

“Localis”: the title for those who lead in local experiences

On Localis.vn, the people who lead experiences are called localis. They are artisans, artists, chefs, farmers, cultural researchers and local guides who turn their everyday lives into meaningful experiences for travellers. Every localis is a cultural ambassador for their homeland.

We don't sell tours. We open doors.

Localis empowers Vietnamese people to tell their own stories. We create a space where travellers can discover the real Vietnam, not through a list of sights, but through sincere human connections.

Core Value

  • Locality

    Every experience must be rooted in local culture, people, and stories.

  • Empowerment

    Localis (experience leader) is the center - the platform serves them, not the other way around.

  • Sustainability

    Tourism must bring long-term value to the community, avoiding short-term exploitation.

  • Quality

    7-Criteria moderation system: Ensuring every experience lives up to expectations.

What We Do

Three Pillars of Value Creation

01

Technology Platform

A marketplace connecting travelers directly with localis (experience leaders).

The platform provides comprehensive tools for localis (listing experiences, managing bookings, receiving payments) and for travelers (discovering, booking, reviewing).

Multi-layered AI integration: personalized suggestions for travelers, listing optimization support for localis, and insights for Destination Management Organizations (DMOs).

02

Tourism Development Consulting

The Localis team accompanies local authorities, tourism management boards, and residential communities in three main consulting areas:

  • Sustainable tourism destination brand strategy consulting: Building the positioning, identity, and tourism product ecosystem for destinations.
  • ESG reporting consulting: Assisting businesses and localities in measuring and reporting the environmental, social, and governance impacts of tourism activities.
  • Destination marketing campaign execution consulting: Designing and operating multi-channel tourism marketing campaigns, from planning to execution.
03

Tourism Media and Marketing

With a foundation from Pencil Group - an entity with two decades of experience in strategic communications - Localis implements multi-channel tourism marketing campaigns, User-Generated Content (UGC) creation, destination branding, and international media connections to bring Vietnamese experiences closer to global travelers.

Who it is for

Who can become a Curator?

You don't need academic titles. What matters is real knowledge, real experience and a real connection to the place.

  1. 01Researchers and scholarsHistory, ethnology, archaeology, cultural studies
  2. 02Artisans and knowledge holdersPeople who keep a craft, a ritual or a secret recipe alive
  3. 03Guides and tourism professionalsPeople who help visitors understand a place every day
  4. 04Architects and plannersPeople who can read spaces, homes and landscapes
  5. 05Journalists, photographers, filmmakersPeople who record stories in words and images
  6. 06Chefs and food researchersPeople who understand food from ingredient to table
  7. 07Teachers and educatorsPeople who pass knowledge on to the next generation
  8. 08Content creatorsLocal storytellers on social media
  9. 09People who run cultural spacesMuseums, heritage houses, craft villages, creative spaces
  10. 10Locals who know their area wellPeople born, raised and rooted in a place

Benefits

What do you receive when recognised?

Every contribution is clearly credited and becomes part of your profile in the Localis network.

Apply now
  • 01Title

    “Curator of Vietnamese cultural travel experiences”.

  • 02Professional profile

    A personal profile on the Localis app.

  • 03Knowledge recognition

    What you share is edited, credited and introduced to travellers.

  • 04Badges and identity kit

    Badges, membership card, certificate and a recognition gift set.

  • 05Opportunities in the network

    Surveys, forums, workshops, museum programmes and cultural projects.

  • 06Growing reputation

    A contribution profile that grows over time, like a professional reputation.

A Bat Trang potter shaping clay at the wheel

Curator

Become a Localis Curator

A Curator is someone who knows a place from the inside. They design Localis Trip journeys and choose the guides, stays and encounters, so travellers can step into local life instead of just passing through.

Apply to be a Curator